January 13, 2014 –
YOUR BUSINESS WANTS TO GROW!
I want your permission to tell it like it is. I’m going to speak from the heart here. What I am going to share with you could completely transform your life and your business. We make it way tougher than it is. The growth of your network is a natural thing. Your business is meant to grow. Let’s break it down. The story is the same no matter where you go.
Field research (Russ Devann and the top earners)
A simple formula –
For every 20-30 that you sponsor over time, typically, 10 will do absolutely nothing, 10 will do a little, and 10 will do a little more than a little and ONE will go out and build a BIG business. These numbers seem to hold true across the board and I have never seen anyone able to change the numbers. I have spoken to top earners from over 100 companies and they all seem to have the same numbers.
Here is what I have found about the top earners ($50K-$200K per month)
1. They have sponsored over 100 people.
2. They have been with their company for 3 years or more (up to 25 years).
3. 95% of their income comes from 1-5 legs.
The business is easy. WE make it hard!
These are the things that get in the way of growth:
-We get distracted.
-We add complex tools.
-We let our past get in the way.
-We let what others say get in the way.
-We “re-invent the wheel”.
REMEMBER, YOUR BUSINESS WANTS TO GROW!
Word of mouth works!
GOOD PRODUCT WITH A GOOD STORY!
KEYS TO A VIRAL PRODUCT:
The Secrets of What Makes a Product Go Viral
by Nadia Goodman
Ten years ago, had you ever heard of the hand sanitizer Purell? It existed, but nobody really used it. Then one day, it was everywhere. Grocery stores placed dispensers at the door, nail salons gave it to clients, and people started carrying travel size bottles in their bags. With little advertising, how did Purell catch on?
Jonah Berger, an assistant professor of marketing at the University of Pennsylvania’s Wharton School of Business, has dedicated his career to answering that question. As he explains in his new book, Contagious: Why Things Catch On (Simon & Schuster, 2013), every viral product has six key features in common — features that can be replicated to make any product go viral.
“People often think that contagious products just get lucky,” Berger says. “But it’s not luck and it’s not random. It’s science.”
According to Berger’s research, specific circumstances and attributes empower consumers to share a given product. Any business can leverage those insights to create a viral hit. “You don’t need a huge advertising budget,” Berger says.
As many as half of consumers’ purchasing decisions are driven by word of mouth marketing — it’s trustworthy and far more targeted than traditional advertising. Plus, the majority of those interactions happen offline, where advertisements can’t reach. “Authenticity is a big reason word of mouth impacts behavior,” Berger says.
To create a viral product that consumers are inspired to share authentically, incorporate these key elements.
1. Social currency. Consumers are more likely to adopt a product if it makes them feel special.
2. Triggers. Products that catch on become part of our everyday lives, so successful products create reasons and reminders to return on a regular basis.
3. Emotional impact. People tend to evangelize a product if it affected them emotionally, whether it solved a stressful problem or brightened a bad day.
4. Visibility. Giving a product a distinctive feature, such as a standout logo or color, helps consumers notice when others are using it. For example, you immediately recognize iPods because Apple made the headphones white when other companies all used black.
5. Practical value. A truly useful product that helps the user become more effective is more likely to be recommended often.
6. Stories. If people are going to share your product, they need to be able to tell its story. That can be as simple as a clear statement about what the product does, or as complicated as a really interesting origin story. For example, people who buy TOMS shoes love telling others how one pair is donated for every pair you buy.
Read more: http://www.entrepreneur.com/article/226114#ixzz2RCVRobwb
YOU CAN’T COUNT THE APPLES IN A SEED:
When you lose steam, complain or quit, that impacts the morale of those in your business and out-side your business – Your attitude matters! When others see you as SOLID, they will get solid!
One will turn to 10 will turn to 100 will turn to thousands!
SIMPLICITY – It’s time for SHOW AND TELL!
SHOW THEM – TELL THEM – LET THEM TRY IT OUT!
SYSTEM OVER AND OVER AGAIN!
1). Meet them and add them to your list.
2). Set them up and show them.
3). Follow up.
4). Rinse and repeat!!
Use love and generosity as your follow-up!
Your GENUINE-NESS will determine your EFFECTIVENESS (Get real!)
SendOutCards is a business of giving! Sure we all want money but the real power of what we do is that we are a generous community that focuses on contribution and growth. Money is a result of doing the right things. Our paychecks will reflect the value we infuse into the community!
Goals of the company (Kody and staff)
1). Make $$ flow faster.
2). Create a sense of urgency.
There is nothing out there that is easier or better. It’s a simple compelling product with a simple compelling story. We just need to tell it. Because of a lower subscription price and an appealing product that people will use whether they are involved in the opportunity or not, we get the benefit of incredible retention. Here’s the bottom line and here’s the reason why we will attract the biggest earners over time ; very simply, there are millions of people that will use us for the long haul. This equates to revenue and residuals. Period.
The money is there for those who share the story.