February 13, 2012
Was it worth it?
TO ADDRESS A COMMON QUESTION:
I want to remind you that the adjustments to our plan were put in place because Kody has a goal to INCREASE everyone’s commissions. Most network marketing companies require 20 customers to qualify to receive bonuses. I know of the $700 million+ companies and many many others require 20 customers to get paid your residuals and bonuses. If you had 19 you don’t get paid. Most people go get 25 or 30 so they never fall below 20. My last company required 20. SendOutCards now requires 2 subscription customers. This is a business that throws off residual income. He is not asking us to do something every month. He is asking us to bring 2 legitimate subscription customers to the table to receive our check. That’s not a tall order to have the potential for unlimited residual. This is a business that requires real customers. By placing this requirement and making it easy to do, residual checks should triple over the next 12 months. This will benefit everyone. We’re talking about 2 people that pay $9.80 per month. Yes, the rules have changed slightly and this will benefit everyone that chooses to play by the rules. By the way, most network marketing companies have a monthly commitment of $200 to $400. Ours is $31. Kody could have easily justified raising it and he didn’t. He kept it at $31.
AN EMAIL FROM A FRIEND, TO A FRIEND: Janalea Rengifo signed up shortly after I did in 2005. She recently attended the Recruiting Mastery event in Salt Lake City. This is an email that she sent to a friend of hers immediately following the event. Thanks Jana.
I recently wrote an email to a close friend of mine. We used to be roommates. She loved SendOutCards as a customer, & after years of seeing me pay all my bills without having a job, she cautiously decided to join SOC as an entrepreneur last summer.
See, I have been a “retired” SendOutCards rep for the majority of the last 5 years. I was a twenty-something girl, having a rough time in my life, actually the roughest time of my life– and my residuals from SendOutCards kept me afloat through my darkest hours.
I am clear I missed out on an incredible opportunity by NOT building my SOC business over these last 5 years, but my business has been there for me anyway, my residuals growing without fail year after year, and I am eternally grateful SendOutCards exists.
You see, when Kody Bateman had us look at our MLM Blueprint at the Recruiting Mastery event last month, I realized that I was blessed with an extremely positive entrepreneurial mindset- a solid MLM Blueprint- from a very young age. I did not grow up with money, I didn’t particularly know of any Jordan Adlers. But I grew up inquisitive & curious, open minded & trusting of my own intuition & instincts, and what little exposure to Network Marketing I had in my early years was positive. (I could write a whole other email on that)!
Conversely, I suppose I had a rather negative Job Blueprint- watching my mother leave for “a good job” at 5:30 in the morning, return late in the evening, & still struggle to make ends meet.
Anyway, here I am, a “retired” SendOutCards Senior Manager living off of my residuals, searching for the meaning of life & all of that. In truth, I attended the Recruiting Mastery event more to see my friends & all the amazing people involved with this company that I love. And, like many of you I suspect, I was taken by surprise with the fire that got lit under my metaphorical butt. Yes, I am out of retirement!
Now, back to my good friend. She has never been her own boss, instead she has worked hard all her life & has always been a huge asset to her employers. It’s easy for her to work hard. I have watched her do it through the years with amazement. But I have also watched her frustration at never being able to really get ahead of the curve, working hard for that year-end bonus. Staying in a job she no longer enjoys for years because of the promise of stock options. Having dreams & goals and hoping to someday have the time and extra money to go after them.
So, last summer she cautiously decided to upgrade from a wholesale customer to an entrepreneur. She is an extremely hard worker, but seems to come from a more traditional “job” mindset. Strong & positive JOB Blueprint, small & somewhat skeptical MLM Blueprint. But she loves SendOutCards as a customer. She knows me, she knows Jordan. She knows the money we are making is real, & she knows we are not “scam artists”.
Yet, the concept of paying a few hundred bucks to sign up as a rep is pretty foreign to her, something she is skeptical & wary of. It took her a long time to decide to upgrade as an entrepreneur, & not much happened after that. But finding a way out of the rat race is one of her goals, & she’s ambitious. She even just decided to go back to school full time to get her business degree. She is an amazing woman.
I know that she has almost everything it takes to be massively successful at building a SendOutCards business. She knows how to work hard at a job, at school. All that’s stopping her is her Mindset. After that, it’s only a matter of a little practice. Building that muscle of working for yourself, not someone else.
When I came back from Recruiting Mastery, FIRED UP and so excited about the new plan, ESPECIALLY the long overdue training program, I became a wee bit exasperated with my dear friend when I sensed negativity & skepticism about having to pay to become a Trainer. Nevermind the cost to sign up as a Marketing Distributor was reduced dramatically, & nevermind that loads more money was just added to the compensation plan- all she could hear was that it would cost $345 more to become a trainer. I believe she said it was kind of “redonk”! (that’s our slang for “utterly ridiculous”, by the way).
I get an attitude when people question the value of SendOutCards. But I got a little more for my dear friend, who has SEEN firsthand that value in this business. I wrote her this email late one night, & Jordan thought it would be worth sharing:
OK, We gotta expand your mind a little in terms of value w/this thing compared to any other business opportunity. This is a REAL business opportunity. Something to be proud of, not shy about. Something that you can be profitable your 1st month- vs YEARS before profitability with many, MOST business opportunities.
If you want to start any business, usually it is thousands of dollars (if not hundreds of thousands) in start up costs, lawyers fees, employee costs, insurance, you name it- & there is no one to blame or get support from if the market turns, or you make a costly mistake or have a fire or a break in. My dad dealt with all of this & both he and my stepmom worked probably 50-80hrs/week EACH for 20yrs. They ran & owned a successful restaurant for those 20 years (& never had vacation time) & I bet they never netted what my check was last month after all their costs & paying their employees.
To buy into a franchise it is typically no less than $100k for smaller ones, closer to a million for a McDonald’s. That is simply to have the RIGHT to put their Brand Name on it, the right to buy all that Brand’s materials & products. Then you gotta pay for the building, employees, & everything else on top of that. You are lucky even with a McDonald’s to see an ounce of profit in 5yrs- working very much full time.
Real estate- you pay lots of money just so you can take a test & get a license (by the way, I just googled it & it looks like it costs upwards of $1400 to take the test, get the license, join the associations & meet the other requirements to simply be allowed to be a real estate agent). Then you’ll still need to go get hired, or do it on your own. Even if you are hired you are typically responsible for finding your own clients, even advertising fees- your only benefit is being able to use the name Remax or Coldwell on your business card. THAT is it.
So you pay, you study, you pass the test, you apply for jobs, you buy leads or use your sweat to find clients, you show houses, you pay to place ads. ALL without seeing a dime back until you sell a house. THEN, the firm you work for takes a cut- for letting you have their name on your business card, & maybe a little cubicle office space- though there might be a fee for that as well!
(And just a little reminder- when you DO sell that house, after you give a chunk to your boss, the money you make for all that hard work gets paid to you ONE time, then it’s up to you and only you to find that next sale.)
I am not disparaging the Real Estate profession, or small businesses, or franchise opportunities. They are viable business models. And if you LOVE doing it- if you are called to do it- then great. But if your goal is financial independence so that you can go DO the things you dream of, then I am here to tell you there is a better way.
In any traditional business, you HAVE to go all in. You don’t say “well, I’ll spend money on employees after I prove this is gonna make me money”.
Thousands of us signed up as reps in SendOutCards for $750 when it was basic cards that didn’t look as nice as store bought ones, & nothing else. And WAY less bonus money. Thousands are now going to sign up a rep Day 1 as a distributor AND CT. It’s all whether or not you see the value in it. And the value is there, my friend.
I was thinking about your comment about “well how many people REALLY make any money?” It is the same as college in one sense. College costs loads of money, with no guarantee that you will earn more money with a degree or without. It costs loads of money with no guarantee you’ll even get your degree! It is up to you to make the most of it.
The path to a degree is all laid out for you. If you take these classes, apply yourself, do the work, study, & show up- you will get your degree. But some people pay all that money & they never show up. Some drop out. Some take 12yrs to get their degree because they keep getting distracted or move really slowly or life happens. And some go crazy & get their degree in a year & a half. Anybody with half a brain CAN do it. But not all will.
But would you ever blame Stanford if your friend dropped out? Would you think Stanford was a scam? Of course not. Because you grew up conditioned to believe College had value. And it does. But it is up to you to get that value. It isn’t automatically bestowed upon you the moment your parents write a check!
I know you are going to college to get your business degree. And I am so proud of you. But I have heard it and seen it time & again. Most of the people I know with business degrees who are also in Network Marketing say the education they got about real-life business while they were building their network marketing business was 10x more valuable than what they learned in school. Many go on to build successful traditional businesses as well as their MLM business.
To make money in this world you either gotta get a job, have some skill or talent that people pay you for, MAKE or invent something that people want to buy, have a chunk of money to start a business OR have a chunk of money to Invest.
Do you know Jordan has invested hundreds of thousands in GOOD investment opportunities that went nowhere? He gave someone $50k or more for one. Could have been a good deal, but the company went under. No scam, just the way business goes. He invested in a nightclub idea that never took off. No scam, just didn’t work out. But he continues to invest, because the odds are one of these will take off big & he can afford to lose that kind of money, risk that much for higher gain, BECAUSE of SendOutCards. Does $345 still sound ridiculous??
Do you know that there is a company out there that for $10k, you will be allowed to have your own greeting card business. They will send you software. You have to literally print them out yourself on your little printer at home, or can buy a nicer printer, or pay Kinko’s. You have to obviously stuff them, print address labels & mail them out for your clients. You are paying $10k for some much smaller version of the stock of cards we have in our card store, no ability to add pictures, no personalization. And that’s it. And even this can be a good business opportunity, because you could probably be profitable inside of 1-3yrs. But your quality of life in order to be profitable? Not so much.
A traditional business is usually so cost prohibitive for most people, that you end up having to take out loans & the added expense of interest on top of that. So even though it’s your own business, you are typically indebted for years to someone else. In that sense you can be running your own traditional business without being your own boss. You quit or get sick or want to take a vacation, you still are on the hook for a large sum of money & labor.
This can be a “good” thing though, because once you decide to go down that path, you kinda gotta see it through. Harder to just quit because you had a hard week or a hard month. Or like some of us- got a couple of NO’s. I’d venture to say the majority of small business owners have a hard week- every week.
Go ask your dad approximately how much it cost him to get his business going, to build a prototype for his idea, to pay the lawyers, apply for patents, etc etc etc. How much he has PROFITED.
The building materials for his prototype alone probably cost him more than becoming a rep +CT!!
This is a viable business with a viable product at a good price. You don’t have to have lawyers or insurance to set this business up. It’s been done & is being done ongoingly for you at corporate. You don’t have to develop web pages or training tools & run them by the FCC to make sure they are in compliance. You don’t have to buy MILLIONS of dollars worth of the best printers out there, or take out a loan.
You don’t have to hire employees, instead you get to work WITH people to help them reach their goals as you work to reach yours. You don’t have to risk hiring an employee that steals from you, or wastes your time and money by not being productive. You don’t have to pay unemployment insurance when you fire that deadbeat employee or worry about getting sued. You don’t have to stock gifts. And if you get sick or fall off the face of the earth- you won’t go bankrupt like you would if any of that infrastructure was your responsibility to get started.
If a new rep signs up day one as a CT their Risk is $640. To have a business for life if he or she wants it. They have to sign up all of about 5 people & train them- to be in the clear & ready for pure profit. And there is no cap on their earnings, sky is the limit.
And icing on the cake? Your $640, and countless other things you do now that you are an independent business owner are a tax write off (people estimate approx a $2k tax savings their first year signing up as a 1099- which we are).
This is an INCREDIBLE income opportunity, my friend. Someday I hope you can really see that. For someone educated or not, connected or not, with many resources or not– with basically just their earnest physical labor & almost no risk, one can produce monthly income that rivals what huge highly successful businesses take years & years to do.
But because you CAN quit without your life falling apart– it’s an easy thing for people to never really commit the heart & soul required to make anything flourish.
I hope this doesn’t sound like me on a soapbox. I really do know a lot about business & a lot about network marketing. I have helped start & run traditional businesses, started my own right out of highschool, been involved in THIS kind of business for 12yrs, & coached/consulted for business owners across the spectrum when I led programs for a personal development company. The biggest hurdle for you to be massively successful with SendOutCards will be for you to see the value as much as I do. Typically you will meet and attract people with the same concerns you have. So when you truly see how much immense value someone gets for $295, 640, 31/mo, you will see the results show up in your business.
You meet someone that sincerely believes they don’t have the money. I tell them they can have this diamond worth $10,000 if they can find $640, and I bet 98 out of 100 people that didn’t think they had the money, will find the money. Because they see the value in trading $640 for the opportunity to make $10,000.
What’s RIDICULOUS is how little I had to work for the money I make in SendOutCards. I am grateful, and I know it is because of my rock solid belief in the VALUE of this business.
I’ve seen you work hard. All you need is the right Mindset. “Hard work” in this business IS the work of retraining your mind! You do that, while adding consistent effort– a fraction of the 40, 50, 60 hours you put in week after week at your jobs, I might add- you WILL reach your goals. It is that simple.
WHEN THE FOCUS BECOMES ABOUT THE MONEY
It’s true, most people get in to Network Marketing because they want to increase their income. We talk a lot about it! Money is important. Anyone that tells you it’s not, doesn’t have any! The reason there is so much EMOTION around money is because it’s an important part of our lives. It buys us the freedom to do the things that we are called to do. Financial problems seem to be among the top causes for divorce.
But, I also believe that your business grows much faster when you take the attention off what you are going to GET and place it on helping others get what they want. If you view our plan in such a way that it’s all about what you need to do so that you can be paid, your business will falter. I believe the true secret to growth in SendOutCards is to place 100% of your attention on the value SOC brings to others.
For example, when you sponsor a new distributor, rather than harassing your new distributor to get their 2 customers so that you can get your check, instead, work closely with them to help them get their Q so that they can
1). Be qualified for all levels in the compensation plan
2). Receive in invitation to be on Kody Bateman’s Monday Night ‘Q’ Call
3). Be positioned now and in the future to get promoted.
The attention needs to be on them and not you.
Here’s another example. When presenting SendOutCards to someone, are you working hard that so you can get another rep because it will help you get promoted OR are you working to introduce SendOutCards to someone because it will make a valuable difference in their life? (That’s WHY you are so excited to show it to them)!
Do you see the difference? Our incomes are the RESULT of focusing on the right things. When I got started introducing SOC to others, I really wasn’t tuned in to how the compensation worked. I just knew if i could get lots and lots of people using SOC and referring it to others, my checks would get big. And they did. The principles that built my business back then, still exist today!