November 5, 2012


In every successful network marketer’s life there is a defining moment that changes everything. It’s the day you get your “swagger”. Swagger is your strut, your confidence, your “knowing”. It’s the day that your life goes into overdrive and NOTHING can stop you. Others see a transformation in you that they can’t exactly put their finger on. They are not sure if they like the change, but they know that something is very different about you. You know from that point on, life will never be the same.

I noticed that regardless of who you talk to; network marketers, authors, business owners, athletes, professional entertainers, those that have reached the top of their game have all experienced struggle in the process. It’s part of the equation. DREAM, STRUGGLE, VICTORY was the name of the MLM Mastermind 8 this year. It wasn’t called DREAM, VICTORY! Struggle is a key component in achieving greatness in virtually all disciplines! Yet for some reason people think they are going to sign up in Network Marketing and all of a sudden they are going to win the lottery. It’s not like that! Winning in our business is possible but it’s going to take some time and it’s going to take some work!

In most cases, when someone achieves success without the struggle part, they are not prepared to handle it. Struggle is a key competent in not just making money but keeping it. Think about all of the child actors and actresses that self-destructed after hitting it big in their younger years. Most professional athletes that make millions in their 20’s have lost all of their money within 5 years of retiring. I have a friend who went on to become a billionaire. He told me that if he hadn’t gone through 15 years of intense struggle, he would have lost all his money. He said there were many lessons he had to learn about success before he was ready to take on the responsibility of being a billionaire.

Most of you don’t want to be billionaires. You just want to make $500, $5000 or $10,000 a month. A few of you are going for the big time! That’s great! The amazing thing about our profession is that you have an opportunity to achieve any level of success you desire! There is a team of people that will encourage you. The best part of all is that, as you achieve your goals and dreams you are lifting others up and helping them do the same. You are truly making a difference and significantly influencing the lives of others. Orrin Woodward, who is a Network Marketing Millionaire, said it best: “People say all the time, ‘Yeah, only those at the top make money!’ Isn’t that how it is in everything? Those that win the championships in athletics, make the money. Those that fly big jets, make the big money. Those attorneys that win big cases, make the big money. Those that get the blockbuster movies, make the big money. Those that run big companies, make the big money. Those that sell lots of “tickets”, make the big money AND those that build large organizations, make the big money!”

Isn’t this how it is in everything? We are no different in that respect.

The difference is, in network marketing you have a chance. Unless you are a world class entertainer, a great writer or star athlete, you probably won’t ever have a chance at creating a large residual income. As a team working together, we all get to benefit from the will, energy, work, time and money of others. It’s called leverage! And it will be tough. You can have a lot of fun, make great friends, produce some nice income, etc. but the big money will take, time, work and YES, STRUGGLE at times!

I’m not exactly sure when I got my “swagger”. When did it hit? How did I get here? When did Richard Brooke get his swagger? Was it when he was cutting up chickens at the chicken plant, coming home each night smelling like chicken with chicken parts stuck to all parts of his body? I’m not sure.

When did Demarr get his swagger? Who knows? Maybe it was when his wife, Evelyn gave him a hard time about doing network marketing. How about David Frey or Todd Falcone? How about Tommy Wyatt? Was Tommy Wyatt born with swagger?

I know for me, when I was working for America West airlines, I walked down to the ATM and the machine ate my card. I went into the bank and Brent Pasloe (the teller) took my bank card! He was a friend of mine (because I used to go into that bank each week to deposit my $400 America West check). He laughed at me. I said, “Seriously Brent, I need my card back”. He laughed again and said he can’t give it back! Maybe this is when my swagger struck! I don’t know! About 3 years later my business had taken off and in 7 months my checks went from just over $2500 a month to $34,000 a month. I was at my PO Box and pulled out the check. I had never seen a check anywhere near this big in my life. I walked down to the bank to deposit it and guess who my teller was?? Yep! Brent Pasloe! Maybe this is when I got my swagger! I’m not even sure!

It could have been when I was down at a credit union applying for a car loan. The application asked for my monthly income. I wrote it in. When I met with the loan officer she tried to correct me. She said, “This is asking for your monthly income not your annual income.” I said, “That IS my monthly income!!” Boom! Maybe that’s when I got my swagger! I’m not sure.

It could have been back in 1989 when my Pontiac Sunbird broke down and I tried to replace the alternator myself. I apparently put it in backwards and blew up a bunch of electronics in the car. Well I didn’t have the money to buy a new car or fix the one I had for over 2 years. I took the bus to work and met a lot of interesting bus people! I was a bus person!

It’s possible that my swagger came as a result of my father taking our family to Denny’s for Thanksgiving. Denny’s is my Dad’s favorite restaurant and we ate there A LOT growing up! Today I’m thankful that I had those experiences because there is a part of me that thinks that may this is what gave me my “swagger”. Like a bolt of lightning, BOOM! I GOT MY SWAGGER!

Or possibly, it could have been when I was back in Chicago about 2 years ago and my father’s old Buick had failing brakes. His car had 175,000 miles. He was 79 years old at the time and I visited him in the dead of winter. I couldn’t bear to watch him continue to drive this car, so when I was back in AZ, I bought him a brand new Buick Lucerne. I had it delivered to his home in Park Forest, IL. I wasn’t able to be there but when the big truck brought his new car to the front door of his home and the delivery guy handed him the keys. But, he called to thank me and he said, “I wasn’t sure if I was supposed to tip the guy so I gave him 5 bucks!!” Maybe this is what gave me my swagger? I don’t know!!

It’s possible that none of these things really caused me to have “swagger. I think maybe it was when I threw a party at my place in Vegas and invited some friends in the building. About 1/2 way through the night, Michael Jackson’s dad walked in the door! Seriously, Michael Jackson’s dad (Joe Jackson) was standing in my condo! I looked in disbelief like “How did I get here??” Under what set of circumstances did I go from eating at Denny’s for Thanksgiving to having Joe Jackson in my condo?? I spoke with him for about an hour. Crazy. Boom! Swagger.

Is it possible that after living the life of a rock star, when it all goes away and you find yourself wondering where your next dollar is going to come from, maybe that’s when the swagger hits? Does your swagger happen on the way up or on the way down? When my last company vaporized in the shadow of an analog industry converting to a digital industry, I found myself without a residual check. I went from making over $50,000 a month to zero. Unfortunately, my overhead was still there. I went through $80,000 in savings in four months. I rented out my primary residence. I sold 2 cars and bought a little Mini Cooper to save money on gas. I felt the gripping fear of not knowing where I would be living or how I would be making money from that point on. I know you may have felt the same at some point in your life. I was bleeding fast.

I joined SendOutCards in 2004. They already had about 2000 distributors and no one was making money. The top earner was making 1/2 of what I needed to pay my bills. But I loved Kody’s vision and I knew that SOC would grow to become a major company in the network marketing profession. I worked 8-10 hours a day in my first 6 months of working the business. I showed the program to 3-5 people per day. I sent 5-10 cards and day and followed up with people all day long. I joined networking groups and pulled out all the stops. Within a year my income was back to a level that allowed me to pay my bills. To date, I have made almost $9 million with SendOutCards. Maybe now I have my swagger??

I don’t know where or when you’ll get yours. You won’t know it either. You will be faced with seemingly insurmountable challenges that will test you. Everyone is faced with these tests. Most people fail. I would never fault you if you quit. At times it’s really tough. But, the reward that awaits you on the other side of this struggle is the greatest reward of all. I have found that I would not be in a position to serve people the way I do if I hadn’t stretched beyond limits of what I believed I was capable of. When you are faced with a difficult situation, ask yourself, “is this the day I earn my swagger?” Chris Brady said it best when he said, “You’ll either; sign up a distributor, sign up a customer or come away with a really good story”. Each time you have a setback, that creates a break-through, you’ll be creating a story that will inspire someone else to break through their obstacles. The stories are more valuable than the income. It may be hard to see it now but on the other side of your struggle is VICTORY. There is nothing sweeter. You will earn the respect of your peers, your family and your associates when you can prove that what you have been saying all along is true. At first you’ll be ridiculed. Then others may get mad at you for breaking out of the status quo. Be prepared because after this you’ll be called “lucky”. Then, after a while, others will hold you up as a role model and a mentor. I’m not sure when your swagger will hit, but you’ll have it and everyone will want to take a picture with you and want your autograph.

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