January 20, 2014-
One of the most common complaints I hear from distributors is, “I want to build the business but my up-line quit!” In fact, Steve Schulz talks about the simple instruction added to the 7/30/Q plan that says, “Plug into your up-line” and he suggests that it might be a mistake to have it on there because it gives new distributors a reason to quit. The excuse that so many people give is, “I don’t have an up-line so how can I succeed?”
Let’s start here:
1. Most successful people in network marketing have up-lines that quit the business, so if you want to succeed, you are in good company.
2. Many times, having a strong up-line serves as a detriment because the down-line tends to lean on the up-line for support and is never required to develop the leadership skills necessary to build a strong team.
3. Your up-line’s responsibility ends once they get you started. Their only job is to sign you up and point you in the right direction. If you expect your up-line to build your business for you, then you most likely will flounder in the business.
4. You have EVERYTHING you need to build the business.
I’m going to give you one of the greatest gifts an up-line can give you in the business. I am going to give you the power to build the business without an up-line. I am declaring you self-sufficient and giving you full permission to build the business without a strong up-line. If you have a strong up-line, that’s just great. But, not only do you not need a strong up-line, having one could work to your detriment. It’s time to take 100% responsibility and not blame your up-line for your lack of success. If you wait on your up-line to help you, you could be waiting for a long time. If you don’t need your up-line (which you don’t), then you’ll go to work today to build your business.
If you believe that a strong up-line is essential to building a team, then YOU become the strong up-line to your down-line that you believe you are missing. Rather than blaming your up-line, take responsibility for your down-line! Again, most people that have built large incomes in network marketing, do not have an active up-line.
You are in entrepreneur. Nowhere in the leadership books does it say, “For you to be successful, you must make someone else responsible for your success.” So, I’m giving you permission to take 100% responsibility for your business and your success.
You may be asking;
“Yeah, but who do I do 3 way calls with?”
A: You do 3 way calls with your down-line when they need help introducing the business to new people.
“Yeah but, who will do 3 way calls with me?”
A: If you need a 3 way call, you can pull in a cross line team member or someone further up in your success line, but if there is no one to do it, then get resourceful! For example, try forwarding one of the links for the replays of the Monday Night calls. Tell them its 20 minutes and ask them to listen to it right away. Do anything to build additional credibility. Videos and audio recordings can accomplish the same thing as a 3 way call.
My sponsor in my last company wore polyester leisure suits and white patent leather shoes. He was a great guy but not my idea of instant credibility. I had never signed up a single distributor in any network marketing company in my life. So what I did was attend as many events as possible and I always sat in the front row. I introduced myself and my guests to the speakers as if I knew them. I kept doing this until I had my own credibility built up.
I’m going to say it again, YOU DO NOT NEED AN ACTIVE UPLINE TO BUILD A SUCCESSFUL BUSINESS. Everyone has access to the same info. There is 10 times more information and resources available to build the business than you could ever need. Please, please, please, stop blaming your up-line for your lack of success. “If it is to be, it’s up to me!!” YOU become a conduit for disseminating the essential information to those you are sharing the business with and those in your down-line.
Kenny Troutt, the billionaire founder of our last company got kicked out of college twice. His 98 lb. mom would grab him by the ear and drag him into the bathroom in front of the mirror. She would then shout, “Say it!!” And he would have to say, “Mirror, Mirror on the wall, who’s the cause of all my problems??” Then he would say to himself ,”Dear God please don’t let it be me!!”
If you come to me and say, “My up-line quit and I don’t have anyone to help me.” Please be prepared for my answer, you know what it’s going to be! No disrespect intended here, but when you do that I hear,”whaa whah, waaa whaah waaaaa wha!”
My answer to you will be:
1. Are you listening into the training call each week?
2. Are you attending at least 3 Treat ‘Em Right Seminars a year and convention?
3. Are you showing the business every day?
4. Are you reading at least 30 minutes a day from a personal development book?
5. Have you unplugged your TV set or at the very least limited your TV time to 1 hour a week?
6. Are you sending out a minimum of 3 cards a day and one gift a week?
7. Is your calendar FULL of appointments?
8. Are you promoting each event to the people in your circle of influence?
Let’s say for purposes of example that you have the strongest up-line available in the marketplace today. Do you realize that they are so busy working with so many people they probably wouldn’t have much time to help you personally? What does a strong up-line do? They have weekly conference calls for you to plug into and they give you permission to build the business without their help. Now let’s say you have an active up-line that has very little going on in their business. They may not be much help because they have had little to no success! They may be there but they aren’t a great example. An active and successful up-line is doing live events every weekend. They are signing up new distributors and helping them get started. They are promoting the next big event. Rarely, will they have time to work with you individually on a daily basis. Do you see the key here to getting things going is to go to work each day building the business until you have a growing team of distributors?
Here are some things that I do:
1. I’ll say for example; “I really want you to come out to the Treat ‘Em Right Seminar in Vegas this weekend. I would love to introduce you to the guy that brought me into the business and also introduce you to the founder of the company.” Even if it’s simply an opportunity to shake their hands, that can have a huge impact.
2. I’ll say, “I’m going to forward you a replay of a call that I heard last week that was done by one of the top people in our company. At some point I can introduce you to them after you listen to this replay. It’s only 20 minutes and it will answer lots of your questions about where we are going. If I send it to you will you listen to it? ”
3. I’ll say, “I’m going to send you to a website that has a handful of 8-10 minute videos. Each video explains a different aspect of our business. I think you’ll get everything you need to decide if this is for you. If I send over a link will you find time to watch them before the weekend?”
I’ve had people say, “Jordan, if you were my sponsor I would be killing this!” By the way, this is the same as saying, “My sponsor is a loser and if I had a sponsor that helped me I would be doing great in the business!” Here’s the reality, I speak with my personally sponsored distributors about once or twice a month. And when we talk, guess what I tell them?? I tell them what I’m telling you on this call. Set appointments. Fill your calendar. Show the video. Follow up with cards and gifts. Have them send a card on the system. Invite them to listen in on the calls and come to the events. I tell them to take 100% responsibility for their business and then bring them to the Treat ‘Em Right and have them come over and say “hello”!
You may not like what I’m telling you on this call. Most people are “part-timers” or “sometimers” in the business. Most people don’t have the commitment or interest in helping the people they bring in. That’s just the way it is. It has NOTHING to do with SendOutCards or you as their down-line. People are people. I’m just being straight with you. If you want a residual income that will pay you for years, you’ll need to make things happen and not depend on the person or people that brought you in. By the way, this condition exists in all companies with all up-lines. You are not the exception. You are the rule. Most people do not have an active up-line. What I’m saying without saying, “suck it up”, is “suck it up!”
The kiss of death in your business is waiting for someone to help you. The way you get good at the business is by doing it and not by waiting. The more you do it, the better you get. As you grow a team and you have more and more active members, you’ll have opportunities to do three way calls with your down-line but don’t wait for your up-line to help you. Any time you find yourself waiting to build the business because you don’t have anyone to help you, then you might as well just hang it up. Seriously. It’s YOUR business. You are simply a subset of Kody’s team. What if Kody waited for someone to help him? Who anointed him as the only one that could build without an active up-line? Who is Kody’s up-line? Exactly. You are Kody starting your own business. The only difference is that you didn’t have to invest a few million $$ of your own money to start the business. Kody sponsored over 160 people without an active up-line to help him or do three way calls!
Now let’s talk about a plan that can guarantee that you’ll have a large residual income. Do you realize that if everyone got to Manager and then just got 3 distributors that got qualified, EVERYONE would have a residual check of over $27,000/mo? No time limit here. What if we tell each new distributor that signs up that they can’t quit until they at least get to Manager and then sponsors 3 people that get qualified no matter how long it takes? We get that commitment up front AND we commit to helping each new person do this. If we notice a GAP in the system, we go in and assist our down-lines in getting this done. So EVERYONE gets to Manager and EVERYONE gets 3 more who get qualified. What if we made that commitment to each other? Can you see the power in this? The key is to get a commitment UP FRONT. In other words, don’t sign someone up until they commit to doing their part in the plan. Each new person must at least get to Manager and then sponsor 3 that get qualified. That’s it. After that they can choose to continue or to stop. But the minimum requirement is what I just stated. Can you envision what that would mean to your team and to everyone on it? What if we hold each other accountable to this? When someone disappears or loses steam we say, “Now you committed to hanging around long enough to do the basics. I’m going to hold you to that. Why? Because I committed to you to help you get a residual check that will allow you to have your dreams. So are you ready to go back to work?? Let’s do the work no matter how long it takes so that you are in position.” Do you see how simple this really is? With a little bit of effort and commitment, anyone can get to Manager and then find 3 to be qualified.
By the way, if you are reading this and you are the up-line that left (I know many of you still read these emails), there are 2 things I want to say:
1). I wish you the best in your new endeavor. Everyone must find their niche. I personally don’t believe that changing companies is the answer but that is a personal decision. At some point everyone experiences a letdown or leveling off of their income and chasing a residual check by going from company to company rarely results in a happy ending.
2). If you do decide to move on, I would hope that you honor your legal contract with SOC and also have respect for those you called your friends by not attempting to recruit SendOutCards distributors into your new company regardless of how excited you are about it.
3). Consider that when you choose to leave a company there will be people that put their faith in you and feel let down that you left them on their journey. There is a long term impact to this decision. There is more to it than just the impact on your own personal situation. Many people’s lives are affected.