Get Your Target On
Ladies and gentlemen…today I want to talk to you about Target Marketing or also known as Niche marketing. What is it?
For instance, you have animals. You might have horses. To go even further you can have purebred horses. To go even further, you can have a pure bred Palomino.
When it comes to target marketing, your goal is to focus on a specific niche or target. My friend Clair sells Mary Kay. She thought her market was any woman who wore makeup. Her business thrived when she decided to target busy moms who worked and had no time to put make up on. Does that make sense?
What’s your target?
I don’t care what biz opp you have joined, you need to know your target market. Exactly who are you trying to sell to?
In order to succeed at MLM, you need to focus in with laser precision on a small, targeted group of people who want and need your products or services. Then you need to go all in with marketing to THEM.
So often when people join a biz opp they operate by the idea that their products are for everyone. Let me tell you – it’s not. There is no “one size fits all” company or product. The sooner you realize that, the better. Don’t waste your time or money or both trying to force your product in front of the wrong people.
My target market is the military member and their spouse. My daughter’s target is college students because that is what she identifies with. Some other niches that work well with Freeway to Success include:
- RV Travelers
- Truck Drivers
- Mommy Bloggers
- Internet Marketers
- the list goes on
Now, this is not an all-inclusive list. Perhaps your niche is something completely different. Find it and use it to your advantage!
Make it a Happy Day!
P.S. Don’t look back a year from now and regret that you didn’t get started today?