November 12, 2012


Tonight I would like to talk about things that you can do to position yourself for rapid growth in the upcoming year. I don’t know much, but I do know how to create massive LEVERAGE in a Network Marketing Business. There are some very simple things you can do that may not seem like a big deal, but when you apply them WITH ENERGY, they can dramatically expand the reach of your business. Did you ever stop to think that Subway has 37,000 locations in 98 countries? They do $16 billion in $5 foot longs! Do you see why it’s so tough for a sub shop on the corner to compete? Subway has LEVERAGE. Yet to own a Subway franchise, you must come up with $150,000-$180,000. According to the investment package, you’ll break even in 3-5 years. Most of the franchises average $50,000 to $75,000 in profit after expenses. And if you own a franchise with Subway, you must do it their way or you are out of business.

I have figured out a few things over the years that work to INCREASE your leverage. In concept, these are not negotiable if you want to have a large business and possibly even get rich:

  1. YOU MUST LEVERAGE TOOLS – I rarely try and explain things. I use the available tools to gain maximum reach in my business building efforts. One thing that I do is MAIL tools to people that I want to expose the business. The tools will do a much better job of explaining it than I will. A conversation is over the minute were done talking, but a magazine, book or CD will be around for months or years. I always have ASEND MAGAZINES with me. I ordered the CUSTOMIZABLE ones with my photo and contact info on them. You can add your own sticker with your phone number and email address. I leave them in places that people will pick them up and read them. I do at least 2 per day. I also hand them to people and engage in conversation. This is ONE example of a tool. There are many tools available.Recently, I have been showing people how I send a postcard with a photo from my iPhone. This is a great conversation starter. The Droid app should be available in the upgraded format within 2 weeks. The current iPhone app is undergoing another facelift, but it works great for simply showing someone how to send a postcard with an on-the-fly photo. Even if you don’t have an iPhone, you are around people all day long that have their noses pressed up against them. This represents one of the biggest on the run opportunities you have to show SOC.If you are in Canada or Australia, keep doing it the way you have been doing it and there will be good news in the relatively near future!Again, these are simply tools that you can use to LEVERAGE the exposure that you get with the people you cross paths with every day.My goal is to leave or give away 2 ASEND magazines per day, and send 4 photo postcards a day (with a gratitude message). It takes me about 2 minutes per card.I also send out 2-10 greeting cards from my computer every day and set up at least ONE GIFT ACCOUNT DAILY. My point is, I USE THE TOOLS AND DON’T TRY AND EXPLAIN IT.
  2. YOU MUST LEVERAGE THE NETWORK – When I got started with SendOutCards, I was invited to attend a small networking event in Scottsdale, Arizona. There were 12 people in attendance. This was 8 years ago. The name of the organization was BNI (Business Network International). I got to know all 12 over the next few weeks. I gave a quick 60 second commercial each week and got to understand the philosophy of “Giver’s Gain”. I looked for ways to SERVE the group using my contacts and SendOutCards. Within a few weeks, all members of the group became a customer and for the next few years I received many referrals from the group. I set up to PROMOTE BNI to other members of the community and I met HUNDREDS of small business owners that wanted to hear about our company. Over the next few years, we had distributors in about 800 chapters (out of over 4000). Today there are almost 7000 chapters and we are in less than 500. This represents PURE LEVERAGE. It’s not for everyone. You must commit to join ONE CHAPTER and ATTEND WEEKLY. This is a great way to learn the business of networking and to have a constant flow of new people to introduce SOC to. It’s not the only thing you should be doing but it provides a supplemental avenue to growth. My good friend, Nate Dominguez is on the phone with me right now. He is an Area Director for BNI Southwest and he and his wife run 55 BNI Chapters. His father is Norm Dominguez the CEO of BNI. BNI is the largest private networking organization in the world.
  3. YOU MUST LEVERAGE THE EVENTS – You can accomplish more in 1-2 days by having people on your team at events than you can trying to motivate them on your own all year long. Please take what I’m saying seriously here. Each time an event comes to your area that your team misses, you are missing the biggest opportunity to leverage your group into the thousands. An event will do more for you than anything I can ever do for you. I was told this piece of advice years ago by my mentor, Jay Smith. Jay told me that I can multiply my group by 100 each time I got someone on my team to a major event. I believed him and then started promoting as if my life depended on it! I was tired of “plodding” along. I would send invitations and MAKE CALLS to people to invite them. I arrange to meet people in advance and take them with me. If I don’t go to the event, there is a good chance my team won’t go. If I am a leader and I don’t lead by example, why should I expect them to!? The Phoenix Treat ‘Em Right seminar is coming up. This is a lost opportunity if it comes and goes and you don’t have your people there. One can turn to thousands! It’s a “make or break” event for some people. You must become a MASTER PROMOTER in order to get rich in network marketing. Even if you have 5 people in your group and none of them have been active in a while, see if you can get one or more of them there. It can restart your group and turn things around. This represents MASSIVE LEVERAGE!
  4. YOU MUST LEVERAGE THE TIMING – This one is interesting because about 20% of our business builders get it and about 80% don’t. The last quarter of the year (which we are 1/2 into) most network marketers stop working. They say, “people are too busy and stressed out to worry about a business”. In reality, SendOutCards is a program that supports the holidays better than any other program in our profession. We DOUBLE between October and January! Think about why people join a network marketing opportunity. STRESS, due to lack of time and money. We solve both of those problems while making it easy for them to fulfill on their desire to be giving during the holidays. You miss out on the greatest time to build the business, if you take a break during this season. I signed up on Dec 26th, 2004. What if Demarr had said that he was too busy and not sent me cards or called me? That would have been the WORST FINANCIAL DECISION of his life!! NOW is the time to be introducing SendOutCards to new people and TRAINING THEM ON HOW TO USE THE SYSTEM. The more training you do this time of year, the more customers and distributors you will get.Last week I signed up 2 new personally sponsored business partners. Marc (I invited him to be my guest at the MLM Mastermind – LEVERAGING EVENTS) and my good friend James. We’ve been friends for years and he just now decided to sign up after watching me for over 7 years! My goal is to sign up 2 new business partners per month (sometimes I sign up 4 and sometimes I sign up 1). I would never ask someone to do something that I’m not willing to do.
  5. YOU MUST LEVERAGE THE SYSTEM – The SendOutCards system offers ways to send many cards with one click. It also offers a way to send gifts and gift cards with the cards that you send. You can add your own photos and handwriting to a card. These are features that must be used DAILY to gain maximum benefit from your network. People will do what you do. By maximizing the use of the system, you can get exponentially more exposure. People that you send cards to will show the cards to others if they are cool and feature rich! Make your cards dynamic! Use the campaign feature and at least once a month, send a creative campaign card to a group of people. Have fun doing this, others will sense that you are enjoying the process and will be much more likely to want to join you. Give people something to talk about! When you send brownies, people talk about the brownies. When you put your handwriting into the cards they want to know how you did it. Personally, if you want to grow a large residual income, you should be sending 3-10 cards per day. Boring cards get thrown away. Cards with photos get talked about and shown!

I can’t guarantee that you’ll get rich. If someone does promise you big money, run for the hills because that company won’t be around long. We offer an opportunity to grow something substantial over time. We have a SYSTEM. There are a few simple things that you can do to EXPONENTIALLY increase your LEVERAGE. Compounded over time, your results can be staggering. These are just a few things that you can do NOW to start growing a large and expanding business.

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