Monday May 30, 2011-
We remember those that have died in service to our country and give thanks for the freedom we enjoy today. There is no greater sacrifice and no greater gift. We give thanks to you, who have made the ultimate sacrifice so that we may enjoy living in a free country with opportunities abound.
RECORDING OF THIS WEBCAST:
You may listen to a recording of this webcast by clicking here or going to www.thecoolbuzz.com
and putting in the password: thecoolbuzz
Make sure and check the events page on your SendOutCards site for upcoming events and Treat ‘Em Right Seminars. Convention is booking up. Get your tickets and make your reservations!
How about taking a trip to Vegas and writing it off as a business expense! Convention is in August! Come play with us!
SENDOUTCARDS IN THE REAL WORLD:
The numbers coming in from the first 5 days of this program launch are staggering. After almost 2 years of focus groups with almost every demographic, Kody implemented a program that is designed for the masses. MIllions of people will be on this program in the next few years.
In the first 48 hours, 973 people signed up for a $9.80/mo subscription. On the 3rd day alone, 860 people signed up for it. Our recruiting for the week was up 40% from the week prior. AND, probably 80% of our rep base is learning about it and haven’t gone into action yet. Normally it takes 90 days to ramp up a new program so the best is yet to come!
I AM LEARNING THAT THE BEST WAY TO GET NEW DISTRIBUTORS IS TO SHOW SOMEONE HOW EASY IT IS TO GET CUSTOMERS . . . THEY SAY ‘I can do this! I can make money at this!’
MESSAGES FROM THE FIELD:
Email Message from Jeff Packard-
Yesterday I got home in the afternoon. I had 3 subscriptions $9.80’s a month, 1 Entrepreneur, and 1 appointment at 8:30pm with someone who actually enrolled in the $9.80 a month.
I thought the current Freedom 100 contest was capped at the first 100 people and thought this challenge was really easy for most people to achieve. So in the last couple of days I worked my tail off. Getting into massive action
So here’s what I am going to tell you. It’s easy and this is how I did it.
I called all my fence sitters. I made 25 calls on Monday and 25 calls on Tuesday just to set up appointments and let them know of the new news without having any up front fees to use our program. I made calls…very few emails, calls. Goal to set up appointments to show SOC.
I walked them through some of the new features such as video cards and showed real life examples of cards I sent out to people, then I showed them the retail account, and I said “let’s set you up an account for as little as $10 so you can start playing around in your account and sending cards out.” I was ASSUMPTIVE and ASSUMED they said yes, and THEY ALL did.
“At least let’s get you using this program, I said”
Now for the Entrepreneur. I called someone who had the money, and who is a friend. I said, John, I’m going to be upfront with you and tell you what I want to do. He said okay. I said SOC is running a sales contest and for the first 100 people who do this will get prizes. My goal is to win this contest. I told him that I would need a tax id and a credit card number. AGAIN ASSUMPTIVE AND I ASKED FOR WHAT I WANTED.
He could only say no to me or yes, couldn’t he? He’d still would be my friend.
He told me he was going out of town and that he would be back Tuesday. TUESDAY IS WHEN THE CONTEST ENDS JOHN, AND I BELIEVE IT WILL BE FILLED UP THIS WEEK, AND THAT I WAS TRYING TO NAIL IT DOWN TODAY.
He said I’ll have your assistant call you. I waited and she finally called.
I later found out that the Freedom 100 was called hundred because you get a $100 bill. It’s not capped at the first 100. Hallelujah! Now I’m going for my second convention ticket. Think I can do it? All I can do is go for it, what do I have to lose? Nothing
I DIDN’T TELL ANYONE THEY COULD PAY AS THEY GO, I WAS AFTER SUBSCRIPTIONS. I SENT NO ONE MY WEBSITE, I MADE APPOINTMENTS WITH EVERY ONE OF THEM, HALF OF THEM I ASKED FOR THEIR CREDIT CARD OVER THE PHONE AND PUT IT IN MYSELF.
Send Out Cards
From: Derek Bly
To: Jackie Ulmer
Subject: What a night
Just got home from doing a GAW. What an experience! First we could not access the site, so had the guest switch to Firefox. Got in. Advised gift account not available. Found out we were out of points.
Out to the car for my credit card. Add points. Try to create card. Guest’s Flash is outdated. Downloaded update for her. Start over again. Get to the end and computer freezes. Quit Firefox. Start over again. Get to end again. Can’t move past one screen. Guest figures out need to tab that highlights “next” to move on. Her credit card is refused. Lynda spots error with too many digits entered. Fix it. Card refused again. I spot need for full year. Card accepted! New monthly subscriber!
This has been an exciting week AND a challenging week. As with any new product launch (even those that have been beta tested) there are minor glitches that take a few days to work out. There is almost always a work around. Many of you have proven how resourceful you are as evidenced by the number of new subscribers and representatives.
I want to go over my week and give you a play by play on how I became qualified for the FREEDOM 100 Pin. Your freedom is literally about 3 or 4 habits away.
Before I get into my week, I want to talk about the opportunity that you have at your fingertips right now. I was doing some simple calculations and I figured out that if someone were to become just a customer gatherer and sign up one customer every 3 days, they would have acquired about 100 customers at the end of a year.
100 customers X $10 per month = $1000 per month in volume.
Their commission would be $300 per month. For some, that’s a car payment and for most, it will keep them in the business forever. Also, you know as well as I do, many of those people will buy more
points and ultimately spend $30 to $40 per month on average which will dramatically increase that
By the way, $300 per month is $3600 per year.
$457 + $360 (subscription on Wholesale Account) = under $1,000. That’s about a 300% return on someone’s investment (by just signing up 1 customer every 3 days. I have also learned from experience that someone can sign up a new $9.80 monthly subscription in less than 5 minutes. Almost 100% of those that hear about it sign up. So if someone were to sign up one per day, they would be making over $1,000 per month after a year ($12,000 per year on a cost of less than $1000 to start the business). Pretty good return of time and money!
For the first time in SOC’s history, we have a product that truly appeals to the masses. An unemployed job seeker, a college student, a starving actor, a retired person on a budget can all afford $10 per month. We now have something for everyone. I see this as the path to millions of customers and some of you will jump on the opportunity to have many of those customers in your organization!
So here’s my approach:
(By the way, I still do the 3 basic things I have been teaching since day one):
1. SendOut at least one personal card daily without a sales agenda –
Right after this call I’m sending a card with ‘Promptings’ to a guy that I met last night
at a party. He shared his story with me and to say it was inspiring would be an understatement.
2. SendOut at least one DVD in a card each day
3. Walk at least one person per day through a Gift Account – Have them send a card on the system
HOW I SUGGEST APPROACHING THE BUSINESS SINCE THE ANNOUNCEMENT ON TUESDAY:
1. Tell your story (2 minutes) – Take your time – How and why did you get involved in SOC
2. Have them send a card – Tell them you are going to walk them through sending a card to someone they care about
3. Tell them about the $9.80/mo retail subscription account
Here’s what I say:
“We just got rid of the $49/$99/$199 accounts and based on feedback from our customers,
we launched a new program that doesn’t cost anything to set up. You simply purchase $9.80 of cards
each month with no contract. You get approx 10 cards per month and some of your cards can be exchanged for gifts if you choose. Or you can buy more at our lowest retail price if you choose. It’s so important to send Thank You Cards, Birthday Cards, Get Well Cards, etc and this will allow you to
You also get all the bells and whistles included in a full SOC account:
A full contact manager
The ability to send campaigns
Photo editing program
The lowest retail price
I want to set you up on this account. Can we do that? It will take less than 3 minutes . . .”
4. Ask them how many others they know that they think will want an account like this . . . realtors,
insurance people, hairdressers, chiropractors, friends, parents, etc Ask them if they would like to get paid off the cards and gifts purchased.
5. Show the video
Let’s talk about my week and how I earned the freedom award in REAL LIFE:
1. I made a list of 10 people that I have shown the business to that had expressed interest but didn’t sign up.
2. I called each one and told them I needed 5 minutes with them on the phone.
3. I told them about the new program saying what I said above to explain it.
HERE WERE MY RESULTS:
1. Ernie was the first one. He hung my paintings in vegas. He’s interested in the business but is looking for a job right now. He’s unemployed but wants to use SOC to send thank you cards. He said “YES” right away. I signed him up and gave him his username. I walked him through the sign-up process in 3 minutes. I showed him SOC as a business about 60 days ago.
2. Then, I called Randy. Randy is going through some tough personal challenges. I showed him SOC about 3 weeks ago and he’s very interested, but isn’t ready to sign up. I called him and told him about this new retail subscription program that I think is PERFECT for realtors. He agreed. I explained the program EXACTLY the way I just described it to you and I said: “I’d like to set you up on this today so you can start getting comfortable with it and building your contact manager. We can transfer your contacts over when the time comes for you to start your SOC business”. He agreed and in 3 minutes he had a subscription.
3. Then, I called Chris. Chris has read beach money and has been following me for awhile. He was also in a situation where he needed to wait to come up with the money. No problem. I called him and offered him the exact same thing I offered to Randy and Ernie. Guess what? $10 is an EASY decision. He said “yes” and I signed him up!
4. Janice who works at the memorabilia store that I talked about last week is still interested in the business, but wasn’t ready to do anything yet. I called her and explained the whole thing. That’s okay!
5. AND, ready for this?? I explained our new programs to my 80-year-old Dad and I didn’t even need to ask. He said, “I need to have one of those accounts so I can send thank you cards to the malls I do business with”, (he has a little promotion business he’s been running for years). A few years ago I sent an apology card with a starbucks card on his behalf and it saved the business for him. He’s a believer ever since but because he could never justify paying to get started in his mind. So he is now a $9.80 monthly subscriber.
I then called a couple that are good friends of mine. I have been sending cards to them for 3 years. They are in their 30’s and own a fairly large Real Estate company with hundreds of agents. When I called them I told them we just launched a product that 100% of their agents will want. I explained it to them and told them that NOW IS THE TIME for them to become representatives because they can override all the monthly subscription volume in their offices. They got excited and signed up on the Wholesale Package with the Distributor option! We’ve been friends for years.
I am seeing people come to life that haven’t done anything in years. Our production is going through the roof. We literally expanded our market 5-fold by launching this product. There is a new wave of excitement as more and more people are discovering how easy it is to get customers. It’s a no brainer!
YOU CAN BE A CUSTOMER GATHERER OR BE A BUSINESS BUILDER:
Let’s now talk about being a business builder . . .
Let’s say someone signs up to be a distributor with the wholesale package and they want to make money. I’m going to give you a “pie in the sky” example that will never happen in real life (but it’s fun to play with the numbers). Afterwards I’ll talk about how to stack the deck in your favor:
Let’s talk about a 3 year plan.
In year one you sign up 3 distributors and 3 customers and THAT’S ALL. Nothing more. And you teach everyone to do exactly the same thing. In reality you know that some will sign up more and some will sign up more than 3 customers, but let’s just say 3 and 3. Not 3 per month! Just 3 one time and teach everyone to do the same.
On your 7th level in your first group, you now have over 2000 distributors with 3 customers each. That’s 6000 customers spending approx $10 per month. That’s $60,000 per month. You get 5% of that or $3000/mo. What did you do?
You signed up 3 distributors and got 3 customers ONE TIME and taught everyone to do the same.
Now that you are a Manager, on year 2, let’s say you do the same thing all over again. You sign up 3 in your Manager group and that’s it. Nothing more and you teach each person to do exactly the same thing. This time in your Manager group you have 2,000 distributors on your 7th level that each have 3 customers (because that’s what you taught them to do) so you have 6000 customers on your 7th level paying $10 per month. That’s $60,000 per month and you get 10% in your Manager group on your 7th level. That’s an additional $6,000 per month on top of the $3,000 per month in your distributor group.
Now that you are a Sr Manager, in year 3, you do exactly the same thing. You sign up JUST 3. That’s it. No more. And you teach each person to sign up 3 distributors and get 3 customers. On your 7th level you have over 2,000 distributors with 3 customers each spending $10/mo sending cards. That’s $60,000 per month in volume and you get 15% of that. That’s $9,000 per month on top of the $3,000/mo in your distributor group and $6,000 per month in your Manager group. By the way, this does not include any of your bonuses, which can be quite substantial!
Now we all know that it will never happen like this in real life, but what if you were to not stop at 3. What if you had a consistent business plan to sponsor 1-4 per month for 3 years? Do you think you could create the equivalent of what we just described?