March 10, 2014
Executives Judy O’Higgins and Kathy Paauw
Executive, Eagle’s Nest Member since 2006, 2013 Runner-up Distributor of the Year
I spent two weeks in Australia to light a fire under my growing team. Although I have more than 600 distributors in Australia, I have not personally sponsored a single one. I have used the power of leverage to build my team there. The three biggest legs in my organization today are as a result of some significant work I did in my first two years in business. The 3800 distributors on my team today have grown out of this foundation that I consistently worked hard to build in my early days with SendOutCards.
This was my third trip to Australia over the last four years. Each trip has been fully self-funded. In other words, SOC did not pay a dime of my expenses. I believe in supporting my team wherever there is serious growth happening…even if it is halfway around the world and costs me significant time and money! During my visit, my time was spent doing a regional quarterly training event in Melbourne, offering five different workshops to the entire SendOutCards family in Brisbane and Melbourne, and also conducting private coaching sessions with team members who are serious about building a SOC business. Several of them have already reported experiencing “breakthroughs” as a result of our live coaching sessions we just had last month.
Kody, Steve and Vanessa are going to Australia in April, and we’ve created momentum as we build to the next big event there — the Road Tour and Treat ’em Right Seminar on April 11-12 in Sydney. If you are in Australia or New Zealand, I strongly urge you to do whatever you can to attend!
One of the team members I met with while in Melbourne was Amber Kennedy. Amber told me about an email she sent out to a professional woman she knows. (I received her permission to share it with others.) This could be delivered as an email, private FB message, or a phone call or voice message. The key here is that Amber pushed herself beyond her comfort zone to share SOC with a “successful” woman rather than making the decision for her by not saying anything. Great job, Amber!
I’ve found that some of the most successful people in SOC are really busy with other things in their life. That’s often why they are attracted to SOC…because they want to leverage their time through the efforts of others so they won’t be so busy in the future and can have more free time! Important to note is that Amber has already established rapport with this person, so this is not a “cold call” but rather an invitation to someone she has a good relationship with.
Here’s Amber’s message….
Some pretty exciting things are happening with SendOutCards and my business is really starting to take off. It has made me think about who l should be sharing this opportunity with. I would hate to think that by making the assumption that you are busy, financially fine and happy with your work, that l am failing to share a chance for you to earn some residual income.
There are three new short videos on my website at www.sendoutcards.com/yourID. The first video is only 3 minutes long and if you want to learn more, you can click a link to watch the other two short videos (total of 12 minutes when combined). I would love for you to take just that much time to see what it is all about…12 minutes…that’s it!
Afterwards, let me know if you are interested in getting paid to share it with others or simply using our products.
I don’t want to stalk or hassle you. l just feel like this could be something you could benefit from.
There has been a lot of buzz in SendOutCards about international expansion. We are already open for sponsoring DISTRIBUTORS in 7 countries: US, Canada, Australia, New Zealand, UK, Ireland, and Singapore. We can sponsor CUSTOMERS in any country. When we are ready, we will be expanding our business opportunity into additional countries. This is a very expensive legal and technical process for SOC and we’ll also need a staffed support structure in place when we expand. Currently, Paul Gerardis is the Vice President of International Expansion, and we will need more than one staff member in place to support this kind of growth. A special shout-out of appreciation to Paul for all that he is currently managing as part of our executive staff. Although there are no specific dates for WHEN we will expand, we know it will come when the time is right.
Several of my team members are originally from another country and have family and friends back in their country of origin. They can’t wait to share SendOutCards with them and would love to bring them into the business as soon as possible. I’ve been asked several questions about international expansion, both for customers and distributors.
Here’s a Q&A I created to answer the most popular questions:
Q: I HAVE FAMILY AND FRIENDS IN ___ (NAME OF COUNTRY) AND I WANT TO EXPAND MY BUSINESS THERE. CAN I DO THAT?
A: Contact people you know there and share our product with them. Some will become customers and will also want to become distributors once we are open in their country. NOTE: Please do not make any promises about which countries or WHEN we will open. We don’t have information to share about that…only that we will be expanding to many more countries over time! People all over the world can start using a customer account to send cards right now!
Q: HOW DOES IT WORK TO SEND MAIL TO A COUNTRY WE ARE NOT YET OPEN IN?
A: Although I believe we will eventually have distribution centers in other regions of the world, currently our only one is in Salt Lake City, Utah. If you are mailing cards to Canada, Australia or New Zealand, they are packaged up and express mailed to those countries with a domestic stamp from that country on the envelope. A SOC representative opens the package and places the envelopes into the domestic mail when they arrive in those countries. All other international mail is sent from Salt Lake City as international mail. For example, if you want to send a card to Toronto, Canada, SOC will express mail a box of Canadian-stamped envelopes to Canada and the envelopes will be placed into the Canadian domestic mail as soon as the package arrives. If you want to send a card to the UK, it will receive a US international stamp (current cost is $1.15) and will be sent as US international mail from Salt Lake City. This usually takes 7-10 days to arrive. I’ve found that some regions of the world (like India) can take 2-3 weeks for my card to be delivered. Because we rely on the postal service in these countries, we have no control over how long it takes. I’ve learned to let go of my attachment to WHEN my cards arrive, and I’ve found that they are opened on the date that is most meaningful to the recipient!
Q: HOW DO YOU BUILD AN INTERNATIONAL BUSINESS FROM A DIFFERENT COUNTRY?
A: You build it the same way you would build your business with someone from a different geographic part of your country. I love using Time Zone Converter (http://www.timeanddate.com/worldclock/converter.html) to help me figure out the time difference when scheduling a call. I have set up a free Skype account and if the person I am calling does not have one, I ask them to go to Skype.com and set up a free account. Skype is free, quick and easy to set up. Once you’ve done that, you can share your Skype ID with each other and then have a FREE conversation (even video chat if you like) through your computer Internet connection. You’ll need to have built-in speakers and microphone on whatever computer or device you are using. You can also purchase an inexpensive Skype-ready headset if you prefer that, or get the Skype Mobile app on a smart phone!
Q: HOW DOES SOMEONE COMPOSE A MESSAGE IN A CARD IF THEY WANT TO WRITE IT IN A LANGUAGE THAT SOC DOES NOT SUPPORT?
A: We currently have an international keyboard for five languages besides English (Spanish, French, German, Italian and Portuguese). When in the Card Editor, click on the little globe with a T (for text) in the lower right corner, next to Insert Name. If you are talking with someone in a country that uses a different keyboard (such as Japanese, Chinese, Russian, or an Arabic language), they can write a message in their language on their computer, use a snipping tool to save the whole message as a graphic image (JPG), and load the JPG image file into Pictures in their SendOutCards account. Then the picture of their written message can be loaded into a card where the message would normally go. Although this is not optimal, it is a work-around until we expand into these countries and create the technology that allows people to type in their own language. (That’s one reason why it is premature to promise that we are ready to expand!)
Q: I HAVE A RELATIVE WHO REALLY WANTS TO DO SOC, BUT THEY LIVE IN ___ (NAME OF COUNTRY). IS THERE ANY WAY THEY CAN BECOME A DISTRIBUTOR?
A: Anyone with a green card or tax ID from a country we are open in can become a distributor and work from anywhere in the world, as long as they have a mailing address and two forms of government ID issued by one of the 7 countries listed. Here’s an example: You are a military wife of someone serving in the Australian army. You and your military spouse are stationed in Germany, which is not an open country with SOC, but you have a tax ID from Australia (one of the 7 countries we are open in). You can sponsor customers anywhere, and you can also sponsor others as distributors, provided that THEY have a tax ID from one of these countries. Military spouses often cannot get work when they move around with their military family member, but they can take their SOC business with them and work it from anywhere in the world! They often know other military spouses who are in the same situation, and these are great people to share the SOC business opportunity with!
I want to emphasize that it is really important that we not make any promises about WHEN or WHERE we will be expanding our business opportunity. We have been told that this is going to happen, but until it does, we need to focus on building our businesses with people who have a tax ID and mailing address in the US, Canada, Australia, New Zealand, UK, Ireland, and Singapore.
International business may or may not be for you at this time. Wherever you decide to build your business, it’s important that you consistently do the activities that are known to build a business, and follow up regularly. The basic building blocks are no different, regardless of where you are building!
If you are one who has a habit of “getting ready to get ready,” I encourage you to JUST DO IT! I am a “recovering perfectionist,” and I am so grateful that I decided to just JUMP IN and DO IT when I got started 8.5 years ago, without waiting to become “proficient” first! I made lots of mistakes, and people still signed up! You can’t say the wrong thing to the right person at the right time…and you can’t say the right thing to the wrong person at the wrong time. Your job is to share and sort, and then allow your business to grow with the people who are ready to jump on board!
There is no better time in the history of SendOutCards than NOW to build your business! I am super excited about the Simple Success System, the Splash Paks, and the Manager Bonus Pool. Our new offerings make it so easy to share SendOutCards, whether you choose to lead with the product or the opportunity. Our new videos have simplified how we share SOC, and our guests get to decide which parts they want to learn more about. There’s no pushing or selling…just using the tools provided to share our Revolution of Kindness with others, however they want to come on board.
Judy O’ Higgins:
HELPING PEOPLE BELIEVE THEY CAN DO IT – THE #1MOST IMPORTANT
PREDICTOR OF SUCCESS!
Three things that we all can do to help those we share SOC with to believe
they can do it and be successful:
1) KEEP IT SIMPLE
Jordan is the master of this principle and has been teaching us the same 3 simple activities for 9 years.When you are sharing SOC is NOT the time to “impress” people with everything you know about our products,system, or even your own success. In their minds it’s not about what you can do, it’s about what they believe they can do. Follow the simple system – show the videos, walk them through sending a card.
Teach these 3 simple things and do them yourself:
a) Get splash paks into peoples’ hands every month.
b) Get yourself and your team to Manager.
c) Get in the Pool.
2) SHOW PEOPLE HOW TO SUCCEED BY GIVING SPLASH PAKS AWAY
A lot of people you speak with have a fear of “selling” (maybe you have it also) and negative images of what a “salesperson” is. Now we can actually give people a Splash pak to try out. It doesn’t get any better than that. Today we can all go back to our prospects that didn’t think they could be MDs because they “aren’t good at sales” and show them how to participate in our new program sharing SOC and Splash paks.
3) SHOW PEOPLE HOW TO BLOCK OUT CHUNKS OR POCKETS OF TIME TO DO SOC IN THEIR BUSY LIVES
Often busy people may think they don’t have time for a business on top of their already busy lives. Our job is to show them SOC and also show them how to fit it into pockets of time in their schedules by making a few calls a day once they have their written list.
Examples: * Karen Palmer story – built her business on the phone 1 hour a day while her 3 children were taking their afternoon nap.
* Making calls while watching your kids’ sports games (and connecting with the other parents there)
* Amy story – flight attendant making calls while in hotel on her flight schedules.
* Theresa story – blocking out 1 hour nightly after her job with goal of making 10 calls night.
WARM MARKET: Hi “INSERT PROSPECT’S NAME HERE”, how’s it going? (This is where I build rapport … the key is to not overthink it and keep the conversation flowing … you know this person, you know about their life so you’ve got “stuff” to talk about!). I know you’re really busy with all you have going on your life but I really need your help.”
You know how my husband and I have been looking for a way to (spend more time with our granddaughter, pay off debt, travel more, increase our income, etc) and I believe we have found a way! A way where we actually get paid for being nice to people! If you could just try it and help me out … test it out and let me know what you think. Do you like the concept? Do you like the cost? Do you think it will help your relationships, nurture/grow your business. Can you please let me know what you honestly think? If after a month you’re not satisfied for any reason, we’ll cancel your subscription. Great, when can we get together (THIS COULD BE A GET TOGETHER IN PERSON, OVER THE PHONE FOR VIRTUAL COFFEE, ETC)
COLD MARKET (picked up a magazine off of the free racks … like a bridal magazine):
Hi, my name is Theresa Oschmann and I came across your ad in (INSERT NAME OF PUBLICATION, FLIER, ETC) and I’m thinking it’s there to generate more business. Am I right? (WAIT FOR RESPONSE) I’m a local business owner myself and the company I’m with helps businesses just like yours grow their business. Would you be open to the idea of having a cup of coffee where I can learn about your business and see whether or not what I do would help? Great! What does your calendar look like for (INSERT POSSIBLE DATES/TIMES HERE). Thanks so much! I’m looking forward to meeting you in person at Starbucks next Tuesday at 9:30am.
NOTE: if there is time between this initial call and when we meet I’ll send a card along the lines of looking forward to meeting you.