August 30, 2010
A BREAKTHROUGH IDEA:
We have a community of people that all help each other and contribute to the greater good of one another. We are all part of a group of people with a common interest (Acting on Promptings and the pursuit of financial freedom). We also buy points from SOC so we can have both. As part of this community, we willingly purchase from the company. We weren’t sold a ‘card system’. We were shown an idea that would help us fulfill on who we are as people. There is no competition when you are offering unique ideas that can make someone’s life better.
WHERE WE ARE AS A COMPANY (4 categories):
CAT 1: STARTUP A STARTUP-Prelaunch to 20 Million (Very Risky) 99% fail within 18 months
CAT 2: AGGRESSIVE GROWTH-A SMALL NETWORK MARKETING COMPANY 20 Million to $100 Million (Usually 5+ years old
Stability with an aggressive growth upside)
CAT 3: GROWTH AND EXPANSION-A MEDIUM NETWORK MARKETING COMPANY $200 Million to $800 Million (Usually 10+ years old, International Expansion)
CAT 4: SECURITY-A LARGE NETWORK MARKETING COMPANY $800 Million – 10 Billion (Slow moving, well established)
All 4 categories represent opportunity. SOC is in Category 2 . . . We are in the aggressive growth phase. Huge opportunity exists here. Lots of upside. This is the time to build. There is a sense of stability because the company has a track record of working through issues and challenges. We don’t buckle under the weight of challenge. We can expect challenges because we are in a state of constant growth and change. This is characteristic of a fast growing and evolving company.
SendOutCards is a Large, Small Company in the MLM profession. Why we are at a ‘Sweet Spot’ . . . there is an opportunity to ride the wave of growth over the next 10 years.
Presenting the options (2 Options):
OPTION ONE: RETAIL OPTION($49/$99/$199): Each one comes with additional features – Like options on a car. You can read about them if interested. These options are good for someone just wanting to send cards and gifts at RETAIL prices.
(“if you are interested in this one, we will go back and go over it . . . “)
OPTION TWO: WHOLESALE OPTION ($398) . . . $398 Includes the following:
Wholesale Price on Cards and Gifts (.62 per card)
100 FREE CARDS
Handwriting Font and 4 Signatures
+$59 Distributor Package:
Opportunity to make money
DVD Program (Never pay for a DVD when sent with a card!) “I’ve sent out $$$$ in DVD’s!!”
2 Self Replicating Websites (Retail and Wholesale)
TreatEmRight Seminar ($400 Value!)
I WAS ASKED THIS QUESTION BY TRAVIS NELSON AT LUNCH TODAY IN LAS VEGAS: “WHAT’S YOUR BEST ADVICE . . . ?”
Here’s my answer “Keep it simple and be consistent!”
(3 things we do!) EXPLAIN THIS TO EVERYONE EVEN BEFORE THEY
ARE IN THE BUSINESS!
1. Send out at least one heartfelt card a day (without an ‘agenda’)
2. Send out at least one DVD per day with a card explaining the business
3. Walk at least one person per day through the system (Gift Account Walk-Through: this includes showing the online or offline DVD AND having them send a card on the system
THAT’S IT! DO THIS OVER AND OVER AGAIN AND TEACH YOUR TEAM TO DO EXACTLY THE SAME THING.
SIMPLICITY AND CONSISTENCY.
Everyone is asking the question . . . “Can I do it?” This answers their question and gives them a simple way to explain what we do to others so that they can also answer the question for themselves.
REVIEW – EVERY DAY:
1. Send a Personal Card
2. Send a Card with a DVD
3. Do a G.A.W (Gift Account Walk-through)
(Act on a Prompting ‘Send a Card’ and A Financial Opportunity ‘DVD’)
ONE IDEA THAT CAN TRANSFORM YOUR BUSINESS:
At lunch today Travis told me that he has shown the business to 88 people in the past 8 months and signed up 8 people. We talked about this.
Of the 88 people he has shown the business to, 86 of them were really positive about it but only 8 signed up. That means 80 people were positive about the business but have not signed up. I asked Travis to consider that the 80 people that have not yet signed up are part of his ‘community’ of people that share a common interest. SOC is simply a mechanism for Acting on Promptings and creating an income. By staying in communication with the 80 that have not yet signed up and continuing to look for ways to contribute to those individuals in a positive way, they will eventually see that SOC is simply a way to do what it is they are out to do in the world. His job is to continue to ‘grow’ that community of people and continue to look for ways to provide information and resources that will add value to each of their lives.
Here’s an example . . . who buys interior design magazines? People who like interior design. Someone who builds a ‘community’ of people who love interior design can then bring interior design resources to those people.
If I have a community of 10,000 people who are interior design fanatics and a new book comes out by the #1 interior designer in North America,
I can sell 500 or more copies to that group in an hour or so.
We are not selling a card system or a financial opportunity to people! As we grow our contact managers, we are building a community of people that are all interconnected by a common interest. Anyone who responds positively has given us permission to ‘stay in touch’ and provide information that can be helpful and meaning in their lives. If someone tells me that they believe in ‘The law of attraction’ or ‘sending out to give’, I can then include them in my ongoing communication. I am building a community of people that are all interested in acting on promptings AND a financial opportunity. Some of these individuals have already signed up and some have not.
My job is to do 3 things:
1. Grow my community (My contact manager and relationships)
2. Provide ongoing information and resources that support our two-fold mission
3. Show others how SOC can help to facilitate the overall two-fold mission
(Act on Promptings and Provide a Financial Vehicle)
As time goes on, my community grows (you are part of that community!)
I have an online and an offline community. My ‘online’ community is already involved in SOC. They are sending cards and sharing the opportunity. My ‘offline’ community are those that are not yet involved in our business. Again, I feed my online and offline community with information that can be helpful to them on an ongoing basis. I am a catalyst for personal growth.
What are some ways we can do this:
1. Send out personal development books like Promptings, Beach Money,
Stay the Course, Appreciation Marketing, etc
2. E-mail out helpful tips and articles to your community
3. MAIL OUT (in cards) useful ideas that can bring value to those in your
3. Set up ‘Free’ Gift Accounts and let people use them for awhile
4. Keep people in your community in the loop on helpful conference calls
5. Invite people in your community to TreatEmRight Seminars in their area
6. Be creative and think of other ways you can assist and support your community
Usually products that are an ‘overnight success’ are just that because a community exists of people that all share a common interest . . . let’s consider Apple computers.
It’s no secret that a community exists of people that are all fanatics about having personal control over their lives. “I” this and “I” that!! Apple has built a community of crazy, fanatical people that are all connected through this common bond. In fact, when two strangers see each other that both have an iPhone 4G, hey are immediate friends. The same holds true for 2 people that both have MacBook Airs . . . When I see someone on a plane that also has a MacBook Air, we are going to be talking as friends! So when Apple launches a product, (ie; the i-pad) it sells millions in a few hours because their is a community of fanatics that are waiting to give Apple their money! The same people that say they don’t have the money to sign up for SOC are also the people that go to the Mac Store and buy an IPad for $800! Why . . . because they are part of that community and they share a personal interest in having 100% control over their personal and business life regardless of the cost!
People that are part of this community don’t need to be ‘sold’. They are ready to buy.
You have an opportunity to build a community using the tools that have been offered to you as part of our business. You can begin to create your community TODAY! Start with 5 people and go from there. There is no limit to the size of the community you can build. Become a resource for your community and have them look to you as someone who they trust to give them information and resources that will make their lives better. Just like Mac, they will be glad to give you their money for anything we come up with as long as it’s consistent with who they see themselves to be within our community. SOC is a mechanism for people to Act on Promptings and Create Financial Freedom (our two – fold mission). There is nothing like it and people will freely and willingly sign up for it (without being sold) as long as it’s consistent with who they are and what they are up to in life). It’s our job to attract those people and build our ‘offline’ community that will grow into our ‘online’ community.
It’s a different way of thinking. It’s a small shift that can drastically transform your business. A shift in thinking (just like the fly) can mean the difference between a violent death (on the window sill) or a smooth flight to freedom (an open door). See you soon!